How to create connection with your customers through a great brand story

How to create connection with your customers through a great brand story

If you have previously felt stuck creating a brand story for your food or beverage business or feel like yours needs a little refinement this activity will help. Today I want to take you through a process to help you untangle your key messages then bring them all back together in a story that will resonate with your target market. So much so, that when they hear it, read it or experience your product they can feel the love coming from you and connect with your product on an emotional level.

Defining your destinations dish

Defining your destinations dish

Australia is so large we have vastly different agricultural pursuits from state to state and region to region. Our nation is made up of delicious food and drink  we are so much more than snags and schooners! With a rise in food tourism around the world, now is the perfect time to redefine your destination dish. Communicating clearly through food and drink what your region does best. Let’s face it is there is no better way to communicate!

What makes up a great experience?

What makes up a great experience?

Recently I had the pleasure of lunching at Brae. Located just outside of the small town of Birregurra in the stunning Cape Otway region. Our group booked in February and in the lead up to our reservation Brae received the gong of Australian Financial Review's best restaurant in Australia. What an amazing achievement. My lunch got me thinking about what makes up an amazing experience and how that could be fostered in any business.

How to build a better brand

How to build a better brand

I often see clients in small business struggling with a lack of resources, wondering where to focus their marketing efforts. 

The best solution is to get them to revisit their brand. If they have clearly defined the elements of their brand they can work out what activities sit well and strengthen their brand and what adds little value.  

So what elements of your brand should you define? I’ve put together a guide which you can use.