The Voyager Craft Malt story is one of friendship, innovation and continued idea refinement. This burgeoning craft malting business is run by two school mates: Stuart Whytcross and Brad Woolner who grew up growing barley on neighbouring farms in Barellan, NSW Australia. Their friendship saw them drinking beer together, and over the years their passion for beer began to flourish.
We currently live in a world where many products are marketed to make a quick buck and authenticity is thrown out the window. The 24 hour news cycle churns and social media keeps all up to date in an instant. A long term well thought out approach continues to reward many, just as it has Tim Kirk and his family from Clonakilla. Weaving strong values into your business strategy can give clarity and focus. When did you last revisit your values and consider their impact on your business decisions?
Supermarket shelves are filling fast with no name brands and producers are more than ever becoming price takers. Even co-operative brands that were once strong, face uphill battles where price drives, well… absolutely everything.
This does not have to be the way, across our nation many producers have decided to go it alone. Build brands, add value, control distribution, shrink the supply chain and sell and develop new sales channels with community based outlets and ideas.
People behind the produce seeks them out and publish their stories once a month in this blog.